DV360
DV360 is powerful when programmatic activation is driven by clean audiences, clear objectives, and reliable measurement.
We help teams use DV360 as part of an accountable activation system — not a black box for media spend.
Why DV360 performance is often hard to trust
Programmatic platforms provide scale and flexibility — but they also introduce complexity and opacity.
Common issues we see include:
- Audience strategies built without clear intent
- Over-reliance on platform-reported performance metrics
- Limited visibility into post-impression behavior
- Inconsistent conversion definitions across platforms
- Weak alignment between DV360 and analytics data
The result is spend that looks efficient, but is difficult to explain or optimize confidently.
Our approach to DV360
We approach DV360 as a downstream execution layer that must be tightly aligned with analytics and data strategy.
Our work typically includes:
- Defining clear activation objectives and success signals
- Aligning DV360 conversions with analytics definitions
- Designing audience strategies grounded in data quality
- Evaluating performance using analytics, not just platform metrics
- Feeding learnings back into experimentation and planning
This ensures programmatic optimization is based on signal — not assumption.
DV360 in a connected activation system
DV360 delivers the most value when it is connected to analytics, CDPs, and experimentation frameworks.
We help teams connect DV360 with digital analytics platforms and data infrastructure — so impressions, reach, and conversions can be evaluated in the context of real customer behavior.
Programmatic activation should increase understanding — not reduce transparency.
When to engage us
Organizations typically engage us when:
- DV360 performance differs from analytics reporting
- Audience strategies are difficult to evaluate
- Programmatic spend is increasing without clarity
- Teams want stronger measurement and accountability
Not confident in your DV360 performance?
Request an analytics audit to review your DV360 setup, audience strategy, and measurement alignment — and identify where signal quality and clarity can be improved.
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