Customer Data Platform

A Customer Data Platform only delivers value when data is designed, governed, and activated intentionally.

We help teams design and operate CDPs as foundational data infrastructure — not just another integration layer.

Why CDP initiatives often stall

Many organizations invest in CDPs with the expectation of immediate personalization and unified customer views.

In practice, CDP initiatives struggle when:

  • Use cases are unclear or constantly shifting
  • Event and identity models are poorly defined
  • Upstream data quality issues are carried forward
  • Governance is an afterthought
  • Activation teams outpace data readiness

Without a strong foundation, CDPs add complexity without delivering clarity.

Our approach to Customer Data Platforms

We approach CDPs as long-term data platforms, not short-term marketing solutions.

Our work typically includes:

  • Defining clear CDP use cases tied to business outcomes
  • Designing event and identity models that scale
  • Establishing governance for schemas and datasets
  • Aligning analytics, CDP, and activation requirements
  • Validating data flows end-to-end

This ensures the CDP becomes a reliable foundation for analytics, experimentation, and activation.

Platforms we work with

We work with leading CDP platforms, selecting tools based on architectural fit, scale, and long-term needs:

  • Adobe Experience Platform
  • Segment

Platform choice should support your data strategy — not dictate it.

When to engage us

Organizations typically engage us when:

  • They are planning or actively implementing a CDP
  • Identity resolution and stitching are unclear
  • CDP data is not trusted by downstream teams
  • Analytics, CDP, and activation efforts are misaligned

Not sure if your CDP foundation is solid?

Request an analytics audit to review your CDP use cases, data models, identity strategy, and governance — and identify where clarity and structure are needed.

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