CleverTap

CleverTap is most effective when engagement is driven by clean events, clear intent, and thoughtful lifecycle design.

We help teams use CleverTap as a behavioral engagement platform — not just a campaign execution tool.

Where CleverTap implementations fall short

CleverTap is often adopted quickly by product and growth teams, with the goal of improving user engagement and retention.

Common challenges we see include:

  • Event schemas designed without analytics alignment
  • Overuse of custom events with unclear meaning
  • Segments and journeys built without governance
  • Difficulty tying engagement back to product outcomes
  • Noise from excessive messaging and triggers

Over time, this reduces trust in both the data and the engagement strategy.

Our approach to CleverTap

We treat CleverTap as an extension of your analytics and product measurement strategy.

Our work typically includes:

  • Designing event models aligned to user journeys and outcomes
  • Reducing event and property sprawl
  • Building lifecycle-based engagement frameworks
  • Aligning CleverTap events with analytics and CDP platforms
  • Measuring engagement impact beyond opens and clicks

This ensures CleverTap supports long-term retention and product learning — not short-term noise.

CleverTap in a connected data ecosystem

CleverTap delivers the most value when it is connected to a broader measurement system.

We help teams align CleverTap with digital analytics platforms, data warehouses, and CDPs — so engagement data can be understood alongside product behavior and business outcomes.

Engagement should reinforce insight — not operate in isolation.

When to engage us

Organizations typically engage us when:

  • CleverTap data is noisy or hard to interpret
  • Engagement strategies are not improving retention
  • Events and properties lack consistency or governance
  • Product, analytics, and marketing teams are misaligned

Not sure if CleverTap is driving the right outcomes?

Request an analytics audit to review your CleverTap event design, engagement strategy, and measurement alignment — and identify where changes will have the most impact.

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