GA4 & Google Analytics

GA4 Ecommerce Events: From add_to _cart To purchase Mapping

September 26, 2025 GA4 & Google Analytics, Google Tag Manager

Why this mapping matters Business alignment: Clean event and parameter continuity across the funnel turns raw telemetry into merchandising, channel, and UX insights instead of...

GA4 Google Tag vs. Legacy GA4 Config Tag: Migration Playbook

September 26, 2025 GA4 & Google Analytics

In late 2023, Google introduced a major change to Google Tag Manager (GTM) that many analytics professionals are still navigating: the transition from the GA4...

GA4 DebugView Deep-Dive: Reading Parameters and Event Flows

September 23, 2025 GA4 & Google Analytics

A successful analytics implementation is built on trust. You need confidence that the data you’re collecting is accurate, timely, and structured correctly. In Google Analytics...

The End of an Era: Why GA4’s Engagement Rate Makes Bounce Rate Obsolete

September 23, 2025 GA4 & Google Analytics

For years, marketers and analysts were obsessed with a single, anxiety-inducing metric: bounce rate. A high bounce rate was seen as an undeniable sign of...

Using Data Streams in GA4: Avoiding Web vs. App Anti-Patterns

September 23, 2025 GA4 & Google Analytics

Google Analytics 4 (GA4) introduced Data Streams as the foundational entry points for collecting user data. These streams funnel information from your website and mobile...

GA4 Property Structure: A Guide for SMEs vs. Enterprises

September 22, 2025 GA4 & Google Analytics

The flexibility of Google Analytics 4’s Account → Property → Data Stream hierarchy is one of its greatest strengths. However, without a deliberate strategy, this...

Attribution Modeling in GA4: Data-Driven vs Last-Click Explained

September 22, 2025 GA4 & Google Analytics

Understanding how credit is assigned to marketing touchpoints is crucial for optimizing spend and recognizing the complete buyer journey. GA4 introduces data-driven attribution (DDA) as...

GA4 Playbook: Verify Events, Parameters, and Conversions Fast

September 22, 2025 GA4 & Google Analytics

Bad data is expensive. GA4 DebugView lets teams validate events and parameters in real time before shipping changes to production. This playbook shows you how...

Server-Side Tagging (SST) for B2B: Why, When, and How to Pilot It

September 22, 2025 GA4 & Google Analytics

Third-party cookies are fading, and client-side pages keep getting heavier. Server-side tagging (SST) routes measurement through a secure server container, improving page performance, data quality,...

GA4 Event Taxonomy Template for B2B (2025 Guide)

September 22, 2025 GA4 & Google Analytics

Duplicate pageviews inflate session counts, distort engagement metrics, and break attribution in GA4. WordPress sites that use both theme-level analytics and Google Tag Manager (GTM)...