Analytics Insights

GA4 Property Structure: A Guide for SMEs vs. Enterprises

September 22, 2025 GA4 & Google Analytics

The flexibility of Google Analytics 4’s Account → Property → Data Stream hierarchy is one of its greatest strengths. However, without a deliberate strategy, this...

Attribution Modeling in GA4: Data-Driven vs Last-Click Explained

September 22, 2025 GA4 & Google Analytics

Understanding how credit is assigned to marketing touchpoints is crucial for optimizing spend and recognizing the complete buyer journey. GA4 introduces data-driven attribution (DDA) as...

Track Calendly Events in GA4 using GTM

September 22, 2025 Google Tag Manager

Calendly is a popular scheduling tool used by businesses to streamline appointment bookings. Tracking Calendly events in Google Analytics 4 (GA4) using Google Tag Manager...

GA4 Playbook: Verify Events, Parameters, and Conversions Fast

September 22, 2025 GA4 & Google Analytics

Bad data is expensive. GA4 DebugView lets teams validate events and parameters in real time before shipping changes to production. This playbook shows you how...

Server-Side Tagging (SST) for B2B: Why, When, and How to Pilot It

September 22, 2025 GA4 & Google Analytics

Third-party cookies are fading, and client-side pages keep getting heavier. Server-side tagging (SST) routes measurement through a secure server container, improving page performance, data quality,...

GA4 Event Taxonomy Template for B2B (2025 Guide)

September 22, 2025 GA4 & Google Analytics

Duplicate pageviews inflate session counts, distort engagement metrics, and break attribution in GA4. WordPress sites that use both theme-level analytics and Google Tag Manager (GTM)...

Top 5 Benefits of Using Google Tag Manager for Your Business

September 22, 2025 Google Tag Manager

In the world of digital marketing, tracking user behavior is essential to make informed decisions. This is where Google Tag Manager (GTM) comes in. GTM...

Event vs. Session Thinking: Restructuring KPIs for GA4

September 22, 2025 GA4 & Google Analytics

Introduction With the rise of Google Analytics 4 (GA4), businesses must move beyond session-based measurement that dominated Universal Analytics. GA4 introduces an event-driven model, which...

GA4 vs Universal Analytics: What Changed for Marketers in 2025

September 22, 2025 GA4 & Google Analytics

In 2023, Google officially sunset Universal Analytics (UA), making Google Analytics 4 (GA4) the default analytics platform. While many marketers made the switch out of...

Clean Analytics Tracking: The Secret to Profitable Growth

September 22, 2025 Uncategorized

In today’s digital world, every click, scroll, and conversion leaves behind a trail of data. But without clean analytics tracking, businesses end up making decisions...